ACTIONABLE, TACTICAL, TOMAHAWK-STEAK-QUALITY INTEL.
We had ze pleasure of being invited by Misha Hettie to shoot the strudel on her Uncommonly Good Biz page.
Co-founder Nabeel talked about how he came up with the idea for his book – Dragon Energy: The Tao Of Personal Branding – how he presold over 100 copies to a tiny audience, etc.
He gets in the weeds with tactical stuff here – you should listen to it for ideas to sell to your own audience. (Selling is covered in part 4 of his book.)