How To Sell Products That Don’t Exist


We had ze pleasure of being invited by Misha Hettie to shoot the strudel on her Uncommonly Good Biz page.

Co-founder Nabeel talked about how he came up with the idea for his book – Dragon Energy: The Tao Of Personal Branding – how he presold over 100 copies to a tiny audience, etc.

He gets in the weeds with tactical stuff here – you should listen to it for ideas to sell to your own audience. (Selling is covered in part 4 of his book.)

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