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Hi, We’re Dropkick Copy
We help businesses like yours create remarkable content with one purpose in mind: getting more clients or customers. We do this by producing and promoting premium articles and podcasts.
If you’re a business owner or marketer who prefers quality over quantity…if you care about strategy over tactics…if you’re willing to invest to get results…you’re exactly who we want to talk to.
If It Doesn’t Sell, It Ain’t Marketing
Why do you invest in marketing? To increase your sales, right? So, why should content marketing be any different?
It doesn’t matter whether you’re blogging, podcasting, Youtube-ing, or only posting on social media. Here’s what all of content marketing boils down to:
- Get potential buyers onto a list.
- Sell them something.
- Put the buyers on another list.
- Sell them more things.
It All Starts With Premium Content
We care about content that brings in qualified leads. Content that turns leads into clients.
NOT content that’s written for robots and search engines. NOT content that reads like it was written by a machine. Hell no!
So, how do you create “content that sells”?
Step 1: Research
This is not the lazy, mechanical keyword research you’ve read about on the internet.
To create the kind of content we’re talking about, it’s not enough to smush together a bunch of data on search volume, click-through rates, and keyword difficulty.
Nope. You’re gonna have to talk to your clients.
Shocking, I know!
Who’d have thought you need to spend time and energy on research if you want a positive marketing ROI.
But that’s the problem with a lot of businesses today. They want the results of marketing without any of the costs of marketing.
Step 2: Create
Here, again, you get what you pay for. If your idea of content is paying $5 for a 300-word “SEO optimized” blog post, we aren’t the right agency for you.
Imagine, for a moment, you’re a potential client. If you saw dozens of articles on our website written in barely coherent English that don’t teach, inspire, or solve a problem…
Are you going to want to do business with us? It’s a rhetorical question. 😉
You see, it’s not about quantity. It’s about quality. The kind of quality that makes you say, “These cats are legit.”
Step 4: Promote
Pro-tip: sharing your content on social media and calling it a day does not count as content promotion.
Neither is scraping hundreds of emails off the internet and sending canned templates begging for backlinks.
You’re gonna need to be creative to get your content in front of potential buyers. It’s more of an art than a science.
Step 4: Scale
I’ll be honest. Most businesses that try content marketing get stuck at step 2 (create.) And it’s usually because they didn’t do step 1 (research) right.
But let’s say, for the sake of argument, you’ve succeeded with steps 1 to 3 – research, creation, and promotion. Step 4 is easy…produce more content, right?
Or, I should say, it’s mostly wrong. ‘Cause if you’re doing steps 1 to 3 correctly, you won’t have time to create a crapton of content. Instead, what we recommend is to scale using paid traffic.
Start Your Project Today
Your content marketing success could be just a phone call away. Click/tap on the button below and book a breakthrough strategy session with one of our team.