A Case Study of a Case Study on Viral Marketing This is really meta. Recently, I read a post on Medium by Zdravko Cvijetic called, “How I Gained 103,886 Email Subscribers with just one Article.” He’s a regular Medium contributor and he also runs a website called Zero to Skill. In this post, he was […]
This Personal Trainer Emails His List 3 Times a Day, 7 Days a Week
I love the online fitness niche. There are a ton of colorful characters and more than enough drama to keep you entertained. As a marketer, it’s one of the best niches to pay close attention to. It’s so saturated the marketing needs to be very sophisticated if you’re going to be successful. These guys and […]
13 Secrets of Personal Branding from #SaltBae and Chicken Connoisseur (@pengestmunch)
Today’s post is on personal branding. With a twist, because how else am I going to say something fresh about a topic that’s been done to death. Every once in awhile the Internet will produce something so marvelous, so magnificent, so astounding, it seems like the entire World stops to take note. We crudely call […]
11 Persuasive Copywriting Tips I Learned from Donald Trump
As a copywriter, I’m in the persuasion business. It doesn’t matter what I’m writing, my job is to convince you to take action. Buy a product. Click on a link. Enter your email address. Open an email. Share a blog post. And so on. It makes sense for me to to learn about persuasion from […]