Selling with email marketing depends on recency. This copy critique demonstrates the concept.
๐ฏ Note: If you’d like a copy of the welcome sequence being reviewed, and the transcript of this critique…
๐ฐ๐ฐ Comment “kicked in the nuts” below – it’ll make sense a few minutes into the video.
A Few Months Ago During A Free Workshop…
Two A-list copywriters – Ian Stanley & Dan Ferrari…
Critiqued a welcome sequence we wrote for a client.
Something interesting happened during those 20 minutes they went over our emails.
They gave very little feedback on our copy – other than high praise for our subject lines…
And a ton of feedback on how to extract more sales from new subscribers…
By making some very simple “non-copy” tweaks to the sequence.
And, in a welcome sequence like this – one that every subscriber reads…
I believe these tiny tweaks could add an additional 5-, maybe even 6-figures…
To the client’s yearly revenue.
In this mini-masterclass on email marketing…
You’ll Discover
โ What Ian and Dan think of my subject lines… and how to come up with a “Frankensequence” automation [02:50]
โ Subject line length – what performs better based on Ian’s years of testing [04:02]
โ When Ian’s business partner Cam added this one page to a guru’s website, it added 100k/month PASSIVE to his business [06:30]
โ Why you shouldn’t expect the open rates you see in these emails – and what to expect instead [08:45]
โ Why your audience wants you to sell from email number 1 – and a stupid-simple way to do it [09:36]

Did you know I recently reviewed Ian Stanley’s book?
Confessions Of A Persuasion Hitman.
โ Read my review.
You’ll also see Ian demonstrate his Scottish accent and witness him…
Talking In Copy
โก๏ธ How to use subscriber engagement during the welcome sequence to sell passively with a single automated email [10:57]
โก๏ธ The best ideas are buried in your copy – Ian pulls out an email subject line, a from-name idea, and “copy talks” the headline and lead to a sales letter… from a single sentence in email 2 [11:37]
โก๏ธ How Ian almost followed in the footsteps of Harry Houdini… to an early grave [12:58]
โก๏ธ Dan explains how to apply RFM – recency, frequency, monetary – to your emails… so you can make your subscribers happy by selling to them [16:21]
โก๏ธ Why most people do email marketing the way women react to nice guys and assholes [17:36]
After this call, I went into the email automation and made the changes immediately.
Those emails are still chugging along, hopefully making money.
โ After watching this…
Did you discover something you can add to your own emails? What was it?
๐ฏ To get a copy of this welcome sequence and the transcript of this critique…
๐ฐ๐ฐ Comment “kicked in the nuts” below.
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