How To Sell In Your Welcome Sequence | With Dan Ferrari & Ian Stanley

Selling with email marketing depends on recency. This copy critique demonstrates the concept.

A Few Months Ago During A Free Workshop…

Two A-list copywriters – Ian Stanley & Dan Ferrari…

Critiqued a welcome sequence we wrote for a client.

Something interesting happened during those 20 minutes they went over our emails.

They gave very little feedback on our copy – other than high praise for our subject lines…

And a ton of feedback on how to extract more sales from new subscribers…

By making some very simple “non-copy” tweaks to the sequence.

And, in a welcome sequence like this – one that every subscriber reads…

I believe these tiny tweaks could add an additional 5-, maybe even 6-figures…

To the client’s yearly revenue.

In this mini-masterclass on email marketing…

You’ll Discover

✅ What Ian and Dan think of my subject lines… and how to come up with a “Frankensequence” automation [02:50]

✅ Subject line length – what performs better based on Ian’s years of testing [04:02]

✅ When Ian’s business partner Cam added this one page to a guru’s website, it added 100k/month PASSIVE to his business [06:30]

✅ Why you shouldn’t expect the open rates you see in these emails – and what to expect instead [08:45]

✅ Why your audience wants you to sell from email number 1 – and a stupid-simple way to do it [09:36]

You’ll also see Ian demonstrate his Scottish accent and witness him…

Talking In Copy

➡️ How to use subscriber engagement during the welcome sequence to sell passively with a single automated email [10:57]

➡️ The best ideas are buried in your copy – Ian pulls out an email subject line, a from-name idea, and “copy talks” the headline and lead to a sales letter… from a single sentence in email 2 [11:37]

➡️ How Ian almost followed in the footsteps of Harry Houdini… to an early grave [12:58]

➡️ Dan explains how to apply RFM – recency, frequency, monetary – to your emails… so you can make your subscribers happy by selling to them [16:21]

➡️ Why most people do email marketing the way women react to nice guys and assholes [17:36]

After this call, I went into the email automation and made the changes immediately.

Those emails are still chugging along, hopefully making money.

❓ After watching this…

Did you discover something you can add to your own emails? What was it?